Facebook Video Ads: The Ultimate Local Business Playbook
The $10/Day Local Ad Strategy
Most local businesses are completely wasting their money on advertising. They're either paying $2,000/mo to an SEO agency that does nothing, or they're buying shared leads from HomeAdvisor that 5 other contractors are calling at the same time.
Here's the exact system we use instead:
- The Offer: Create a no-brainer special offer (e.g., "$99 AC Tune-Up")
- The Ad: A simple selfie-style video of the owner explaining the offer
- The Budget: Just $10/day on Facebook and Instagram
- The Follow-up: Automated text messages within 5 minutes of a lead opting in
Why Video Ads?
People buy from people they trust. A slick, over-produced commercial feels like an ad. A shaky video of a local plumber standing in front of his truck feels like a recommendation from a friend.
When you combine that authentic video with a strong offer and instant follow-up automation, you create a money-printing machine for local service businesses.
The Automation Piece
Getting the lead is only 20% of the battle. If the business owner doesn't call them back for 3 hours, the lead is dead. That's why we use automation to immediately text the lead and try to book them on the calendar right then and there.
This is the exact system you can build and sell to local businesses for $1,500 - $3,000 per month.